Prione wins award for active customer engagement
S. Vishnu Sharma, INN/Chennai, @svs037
Prione Business Services won the recognition for active customer engagement at the Confederation of Indian Industry (CII) award for
Customer Obsession 2019′ ceremony. Prione is a joint venture of Catamaran Ventures and Amazon.
The award was presented Mr. B.N. Satpathy, Former Senior Advisor, NITI Aayog. The award was presented in recognition of their significant contribution towards building a healthy customer relations.
Sandeep Varaganti, CEO and MD, Prione, said customer obsession forms a very curcial part for their company. ‘We start with the customer and work backwards. It is not just a way of thinking, but also a process that gives us relentless customer focus.’
They have a highly motivated team with a vision to enable and empower small and medium businesses in India’s fast-growing digital economy, with a focus on both their short-term and long-term growth, he said.
‘We humbly receive this award by CII which further validates our customer obsession as we strive to keep pushing the bounds with customer delight.’
The applicability of the award was assessed based on size, sector, business model, products and services offered and other relevant information including strategic advantages and challenges.
A comprehensive, rigorous assessment process was designed in line with internationally practiced assessment process. The assessment process involved submitting a detailed application document as per the Model Criteria.
Based on the outcome of the macro level assessment clearance, an onsite assessment was carried out to further assess the maturity of practices and performance, in line with the requirements of the Framework.
The award established by CII in 2016 to promote a customer obsession culture among Indian industry. Based on the requirements of the ‘CII IQ Excellence Framework (Framework) for Managing Customer Experience,’ it encompasses seven categories which are further elaborated through 6 sub categories based on two broad dimensions, namely, ‘processes and results.’
The programme also helps organizations understand the various elements that can help them deliver superior customer experience, across the value chain at all stages of the customer life cycle namely ’emotional, rational and physical.’