Advertising is Here to Stay

 

 

S.Ganesh, INN/Chennai,@infodeaofficial

Advertising has seen a great spurt in the west and thanks to advances in internet the advertising field has turned into a multi billion dollar industry, and the scenario is no different in India thanks to the booming economy under the leadership of PM Modi.

The advertising sector employs scores of people even in the bastions of communist rule such as China and the advent of comparative advertising has made the advertising sector a tad exciting with the various firms around the world employing new and innovative techniques to showcase their wares in glitzy shapes and figures.

Net advertising has turned into a rage in the advertising field thanks to the penetration of smart phones even in the the third world countries, even governments and NGO’s have taken to net advertising to have a better reach with relation to their welfare programmes and schemes.

Organisations such as Paagmedia have become trend setters in digital marketing and have paved the way for other many such similar startups in the world

Online shopping portals such as shopclues and snapdeal have put the field of advertising in a different league altogether.

Media and tv are also very powerful mediums of advertising thanks to the increase of couch potatoes as never before.

 

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