geniSIGHTS launches joint vehicle with NRICH

S Vishnu Sharmaa, INN/Chennai, @Svs037

geniSIGHTS, a startup founded by an IIT-Madras alumnus, has launched a joint vehicle with NRICH Group, a Canadian trade body, to target the North American markets for business analytics products.

geniSIGHTS will have access to Canadian and North American markets to develop AI products for the Government as well as business entities through this partnership.

The market for conversational AI is huge with North America expected to hold the largest market size globally while the Asia Pacific is expected to grow at the highest Compound Annual Growth Rate (CAGR) during 2019–24.

geniSIGHTS, a subsidiary of IIT Madras-incubated firm Aaum, is aiming to disrupt the way in which the businesses currently consume Business Intelligence (BI) and dashboards through its flagship product ‘FLASH.’

It is a first-of-its-kind AI-powered dashboard with voice support to enable businesses to process big data.It understands the user’s voice commands and provides intelligence from analyzing data.

Abu Becker, Chief Executive Officer, NRICH Group, said they are confident that this joint vehicle would create a huge opportunity to create local employment in Canada and has significant revenue-generating the potential for the joint venture. 

FLASH is a very innovative AI-driven product and am sure it will help achieve the goals of NRICH-geniSIGHTS joint venture, which is being launched with a goal to capture the Canadian market, he said. Rajesh Kumar, Managing Director, geniSIGHTS Pvt Ltd, said NRICH Group is an influential organization in Canada. 

The Joint venture with NRICH would be the driving force for geniSIGHTS to succeed in Canada. We have formulated a clear business plan and our initial focus would be on mid-tier companies and Government organizations, among others.

geniSIGHTS Pvt Ltd was founded by Rajesh Kumar, an alumni of IIT-Madras who brings in extensive global business experience working with Fortune 100 companies in North America and Asia Pacific.

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