What Is the Pantone Color Of the Year and Why Is It Important?
Riya Yadav, INN/Gwalior, @infodeaofficial
Every year on the first days of December, The Pantone Color Institute announces the new color of the year. It has been said to be the best part of the year for anyone who works with color.
Introducing: Classic Blue 19-4052
The Pantone Color Matching System
The Pantone Color System is the most important color matching system in the world. The system originated in 1963 to solve the problem of complicated color matching in the printing industry. Soon after, Pantone became the simplest and the easiest way to classify, communicate, and match colors with the use of a color catalog in a fan format.
The Pantone Color
The Pantone Color Institute offers designers, marketers, creators, and brands a chance to work together and build a strong and powerful color presence. As the leading color matching system, their knowledge of color is unparalleled.
The color of the year
In 2000, the Pantone Color Institute created the Pantone Color of the year as a trendsetting concept for branding, marketing, and creative society as a whole. The introduction of the Pantone color of the year confirmed The Pantone color Institute as the front runner for all things color-related.
How Does the Color of the Year Influence Marketing Trends?
The Pantone Color Institute studies color trends throughout the year to decide on the next Pantone Color Of the year. They take into consideration all aspects of society: fashion, marketing, social media, and even politics.
The hue chosen as Color of the year has become increasingly influenced in the vast world of design and brand marketing.
The first color of the year was selected back in 2000, but it wasn’t until 2007 that the color trend forecasting took on a life of its own.
Nowadays, when a new color is announced, Pantone offers color lovers an array of inspirational products and color combination palettes designed especially with the corresponding color in mind.
Hundreds of brands take on the task of designing products with the color of the year. This reinforces the importance of how the Pantone color trend forecast is important and influential.